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Generative Engine Optimization

Generative Engine Optimization (GEO) Agency & Services

Your brand should appear in answers from ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, and Claude when potential customers ask about problems your product can solve, when potential customers ask about problems your product can solve, not just when they search for your brand by name. Our generative engine optimization services are built on this simple principle.
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Generative search works fundamentally differently from traditional search. Unlike traditional search engines, LLM-based systems do not simply present a ranked list of links. Instead, they synthesize answers from sources they can access, parse, and consider relevant. Whether your brand appears in AI-generated answers depends on three main factors: whether AI crawlers can access your content, whether your content is clearly structured and easy for AI systems to interpret, and whether credible third-party sources mention your brand and provide supporting context.
Sample GEO Audit Report
AI can't read your site
4 bots blocked
AI names you in an answer
12 of 400
Pages that answer upfront
148 to fix
Pages with no author or date
310 pages
Sites AI trusts that mention you
37 domains
Get my GEO audit
See How We Measure GEO
$1,000 audit
|
Delivered in 3 business days
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Credited toward your first month
84
citations in Google AI Overviews
8+
Years in search, since 2017
6
AI engines monitored: ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, and Claude

In Short

GEO (Generative Engine Optimization) is the practice of getting a brand cited inside AI-generated answers in ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot, rather than ranking a blue link below them.

Unlike traditional SEO, GEO focuses on whether your brand is selected and cited in AI-generated answers. Although the technical foundation often overlaps with SEO, we optimize not for search rankings, but for the likelihood of your brand being cited. And the main indicator of success is share of mentions by models, not just traffic.

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  • What we optimize: Crawler access, content structure, entity consistency, third-party mentions.
  • Engines covered: ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, and Claude.
  • First results: Initial changes are noticeable after 4-8 weeks, with a stable citation share after 3-6 months.
  • Built for: US B2B, SaaS, and ecommerce brands whose buyers research with AI.

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Related: AI search optimization, technical SEO audit, SEO consulting services

Signs Your Brand Needs GEO

Your competitors appear in AI answers, but you don’t
You personally asked ChatGPT about a solution in your niche and saw three direct competitors in the list of recommendations, but not your own brand.
Traffic is flat, but impressions are up
A classic sign of AI Overviews’ influence: people see a ready-made answer right in search results and simply do not click on your result below.
AI gets your product wrong
Model pulls up outdated specifications or completely irrelevant information. This happens when your site does not provide AI crawlers with clear, structured information.
You rank #1 but aren't cited
Ranking first in organic search and being cited in an AI-generated answer are different things. Most often, the problem lies in the page’s information architecture.
Your buyers research with AI before they search
This is especially relevant if you’re looking for a B2B SEO agency. In the B2B segment, vendor comparison now begins with a detailed query to a neural network
You have no idea what your citation share is
No one on your marketing team knows your current citation share or whether it is rising or falling.

What's Included in Our GEO (Generative Engine Optimization Services)

We cover all these areas in every project. The depth of the work depends on the stage at which your brand loses visibility in AI-generated results.
01
AI visibility audit & baseline
We start by establishing a clear baseline and record which sources AI systems currently cite and in what context.
02
AI crawler access
Can AI crawlers access your site? Quite often during audits, we see that robots.txt blocks GPTBot or other crawlers, and the company does not even realize it.
03
Content structure for extraction
We analyze and rewrite pages so AI systems can easily extract key information. We place key statements and definitions in the opening paragraphs, use tables, lists, and concise answers of up to 60 words.
04
Entity & brand consistency
AI systems need a consistent understanding of who your company is across multiple sources.
05
Structured data for AI
We implement schema markup not to create enhanced search snippets, but to make key facts machine-readable about your business, products or services.
06
Third-party mention strategy
AI models build context using external platforms: reviews, listicles, Reddit threads and industry media. We work to ensure that your brand is present exactly where AI systems look for signals of credibility.
07
Query-driven content
We create content based on how people actually formulate queries to chatbots. These are longer, conversational phrases and questions rather than standard two- or three-word SEO keywords.
08
Technical foundation
Let's be honest: part of our work as a GEO (Generative Engine Optimization Services) agency overlaps with technical SEO. If a page is not rendered correctly or has dropped out of index, no generative engine will see it. Here we apply our expertise as a leading AI SEO agency.
09
Citation tracking & reporting
You get a clear report: week-by-week changes in your citation share, a detailed breakdown by engine, as well as a comparison with your main competitors.
10
AI Overviews optimization
For Google, we apply a separate approach, since its mechanics differ from conventional chatbots. Artificial Intelligence Overviews, as part of Google’s generative search experience, are more likely to ground their responses in sources that already rank highly in organic search.

What you get from our GEO services

Baseline visibility report: A detailed snapshot of your current situation for each search engine, with a list of tracked brands currently being cited.
Tracking dashboard: A live dashboard that updates weekly. Your team has continuous access to it. We don’t just send a PDF once a month.
Content rework list: Clear instructions on which pages need to be rewritten and how, with ready-to-use wording examples to improve crawlability.
Technical fix list: Tasks for your developers, presented as clear, actionable tickets.
Monthly review call: A 60-minute review call with the analyst directly managing your project.

How we run generative engine optimization

Research
Gathering information based on interviews with your sales team, search analytics, and how real customers phrase their queries. Establishing a baseline for your citation share.
Diagnosis
Finding out why competitors are cited instead of you. This could be access restrictions, confusing content structure, unclear brand positioning, or lack of mentions on third-party sources. We identify which of these factors are actually limiting your visibility and prioritize them by impact.
Execution
Implementing technical changes, rewriting content, working with external mentions.
Track
Measuring results, conducting in-depth analysis, and adjusting priorities based on market changes.

Why brands choose our generative engine optimization company

We measure citation share
You can clearly see the “before” and “after”.
We tell you which issues can be solved with standard SEO
If your main problem is basic site indexing, we will say so, instead of selling a complex strategy.
A tailored approach for each one
Optimizing exclusively for ChatGPT will not deliver comprehensive results, because Perplexity and Google AI Overviews have completely different source selection methods.
Built on eight years of technical search work
We have been working with search engines since 2017, with extensive experience in the US, Canada, Australia, and European markets.
Transparent information
You get transparent access to metrics. No opaque reporting or surprises at the end of the month.
We'll say when GEO isn't your bottleneck
If buyers in your niche are not yet looking for solutions using AI tools, we recommend starting with other services of our agency, for example, basic SEO services.

Cases

Client testimonials & Reviews

FAQ

What is generative engine optimization (GEO)?
GEO is optimization of a website, brand, and content for artificial intelligence systems, such as Gemini, Claude and others. Its goal is to help AI better understand information about your company and include it more often in its responses. As a result, the system mentions your brand, cites your site or adds a link to it.
How is GEO different from SEO?
SEO helps a website rank higher in the regular search results and get more conversions from Google. GEO helps a brand appear directly in AI-generated responses.
Is GEO just rebranded SEO?
GEO is not just SEO with a new name. Focus of optimization is different: in GEO, more attention is paid to facts, information structure, association between a brand and specific topics and how easily AI can understand content. The main metric is also different: instead of traffic, we measure the frequency of brand mentions and citations.
Which AI engines do you optimize for?
We optimize brand visibility in leading AI systems used to search for information. These include ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, and Claude.
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Each system selects sources and generates answers differently, so we take into account how each one works.
How do you measure GEO results?
First, we identify key questions potential customers may ask AI about your niche, products or services. Then we regularly review answers and analyze which brands and sites appear in them.
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The main indicator is citation share. It shows how often AI mentions your brand or uses your site as a source in the answers we track. We also compare your visibility with competitors and track changes over time.
How long does GEO take to work?
First changes are usually visible within 4-8 weeks of implementing technical and content recommendations. How quickly results appear depends on the state of the site, the level of competition, and the brand’s authority.
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It usually takes 3 to 6 months for a stable increase in visibility. GEO requires ongoing work, as AI systems are regularly updated.
How much do generative engine optimization services cost?
The cost of ongoing GEO services depends on the size of the site, the competitive landscape, and the amount of work required. The initial GEO audit costs $1,000 and is credited toward your first month if you continue with us.
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We calculate the exact cost after an audit. Audit shows the current state of brand in AI systems and helps determine the amount of work required.
Do I need GEO if I already rank #1 on Google?
Yes, first position in traditional Google search results does not guarantee that your site will appear in Google AI Overviews or in responses from Perplexity and other systems.

AI may choose a competitor's site if information on it is presented more clearly, better structured, or easier for AI to understand. Therefore, even a site with strong SEO rankings may have low visibility in AI answers.
What's the difference between GEO and AEO?
GEO focuses on brand visibility in answers from generative AI systems such as Gemini, Perplexity and Microsoft Copilot.

AEO (Answer Engine Optimization) is a separate service. It is more focused on Google Short Answers, Featured Snippets, People Also Ask, and voice search. GEO and AEO can complement each other, but each requires its own strategy.
Can you guarantee my brand will be cited?
No, we cannot guarantee that AI will always cite your brand. These systems generate answers based on probabilities, can change depending on question, and change as their algorithms are updated.

Guarantees in this niche are usually given only by those who do not measure actual results. We guarantee transparent analytics, regular monitoring, and appropriate technical and content improvements that increase chances of a brand being mentioned.
Does GEO work for B2B and e-commerce?
Yes, GEO is suitable for both B2B companies and online stores. In B2B, customers use AI to find suppliers, compare solutions, and choose the right product or service.
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In ecommerce, AI helps shoppers compare products, features, and prices, and generates personalized recommendations. GEO helps make your product information easier for these systems to understand.
What do you need from us to start?
To get started, we need to understand your business goals, core products or services, target audience, and competitors. We also need access to Google Search Console and other analytics systems that your company uses.

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