Fashion eCommerce
How We Increased Organic Traffic from 1,500 to 4,500 in Just 3 Months
Services:
SEO
Timeframe:
3 months
Industry:
Fashion eCommerce
Location:
France
seo optimization
The Challenge
A French online fashion store approached us with a common but critical issue:
Organic Traffic Stagnation
Organic traffic was stuck at 1,500 visits per month
High Reliance on Paid Acquisition
Heavy dependency on paid ads
Poor Search Visibility for Category Pages
Category pages were not ranking
Uncaptured Seasonal Demand
Seasonal demand was not being captured
Technical SEO Bottlenecks
Technical SEO issues limited growth
“The business needed sustainable growth — not more ad spend.”
What We Discovered
After a full SEO audit, we identified key growth blockers:
Filter-Driven Duplicate Content
Massive duplicate pages caused by filters
Suboptimal Site Architecture
Poor category structure
Fragmented Keyword Strategy
No keyword clustering strategy
Lack of Long-Tail Search Coverage
No long-tail coverage
Reactive Seasonal Keyword Planning
Seasonal keywords not planned in advance
The site had strong potential — but no SEO foundation.
What We Did
1
Rebuilt the Site Structure Around Search Intent
We didn’t just collect keywords. We built a structured cluster strategy around commercial intent.
Created optimized subcategories for queries like:
Women oversized hoodies
Basic women’s t-shirts
Summer midi dresses
Women knit sets
This allowed the site to capture high-converting long-tail searches.
2
Fixed Technical SEO Barriers
1
Cleaned up filter indexation
2
Implemented proper canonical tags
3
Optimized XML sitemap
4
Improved mobile performance
5
Enhanced crawl efficiency
3
Optimized Category Pages (Not Just Blog Content)
Instead of publishing generic content, we:
Rewrote titles & meta descriptions for commercial intent
Added conversion-focused SEO blocks
Built internal linking structure
Prepared seasonal pages ahead of demand spikes
In fashion, timing is everything.
Results After 3 Months
Metric
Organic Traffic
Growth
Keywords in Top 10
Keywords in Top 3
Before
1,500
-
47
9
After
4,500
x3(+200%)
182
41
The main growth drivers:
Optimized category pages
Long-tail commercial queries
Seasonal keyword targeting
Clean technical structure
What This Means for the Business
Reduced dependency on paid advertising
Higher visibility before seasonal peaks
Sustainable and scalable traffic
Strong SEO foundation for long-term growth
Why We Achieved 3X Growth in 3 Months
Because we focused on:
Search intent, not just keywords
Commercial category optimization
Technical cleanup
Seasonality strategy (critical in fashion)
In eCommerce, growth comes from structure + intent + technical clarity.
Are You Running a Fashion eCommerce Store In France?
If your organic traffic is flat,
if your categories are not ranking,
if you're overpaying for ads -
if your categories are not ranking,
if you're overpaying for ads -
We can build a scalable SEO system for you
Contact us!
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