Equinox Dynamics
Services
Paid Advertising

Paid Advertising

Growth-Focused Advertising
In an online environment where attention is scarce, advertising cannot be based on guesswork. We create, launch and optimize transparent and measurable campaigns in Google Ads, social media, programmatic networks, retargeting and display advertising. Detailed analysis of competitors and target audience, testing of creatives and bidding strategies allow us to drive quality traffic, reduce the cost of customer acquisition and ensure sustainable growth.
Paid Advertising
Growth-Focused Advertising

Google Ads

We design and implement scalable Google Ads strategies for businesses that need a steady stream of leads and sales. Our solutions span Search, Performance Max, Shopping, Display, YouTube, and remarketing, taking into account large budgets, complex funnels, and high performance requirements. Through deep competitor, audience, and data analysis, we deliver predictable growth in the most competitive niches.

Account Audit and Tracking

We conduct a detailed analysis of your account structure, campaigns, analytics settings, and conversion tracking to find budget drains and hidden growth opportunities.

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Scalable Optimization

We build and optimize campaigns, ad groups, keywords, audiences, and creatives that can handle hundreds and thousands of queries, while maintaining control over CPA and increasing conversions.

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Unified Reporting

We provide clear, comprehensive reports across all your Google Ads campaigns so you can clearly see the performance of your investments, make quick decisions, and scale what works best.

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What will you get with our Google Ads?

Accelerated growth

More leads and sales thanks to properly configured Google Ads campaigns.

Technical advantage

Correct conversion tracking and transparent analytics for every hryvnia spent.

Niche dominance

We occupy key positions in search and intercept competitors' audiences.

Risk reduction

We manage bids and tests to minimize budget drain and traffic loss.

Social Media Ads

Creating effective advertising campaigns on social networks (Meta, TikTok, LinkedIn and others) that bring leads and sales, not just impressions. We use data, AI algorithms and constant testing of audiences, creatives and formats. The result is precise targeting, higher engagement and a consistent flow of customers.

Research

Study of the niche, competitors and audience behavior, identifying their queries, interests and triggers on each platform.

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Production

Creating unique creatives (banners, videos, stories, UGC) and texts that stop the feed and motivate the user to move on.

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Promotion

We launch and optimize campaigns, distribute the budget between the most effective audiences and formats to achieve maximum reach, conversions and ROAS.

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What do you get with Social Media Ads?

Precise targeting

AI targeting finds the most accurate audiences on social media every day.

Automation

We automate routines so you can focus on growing your business.

Conversion creatives

Strong creatives and funnels turn clicks into consistent sales.

Audience trend forecasting

We predict audience trends to keep your ads relevant.

Programmatic Ads

We launch programmatic campaigns on DSP platforms that drive quality traffic, leads, and sales, not just impressions. We leverage data, AI algorithms, and continuous testing of audiences and formats (display, video, native, in-app). The result is precise targeting, cost efficiency, and a scalable flow of customers with the ability to quickly scale campaigns and unified reporting for marketing and business teams.

Analysis and segmentation

Research of niche, competitors and user behavior. Formation of audience segments based on interests, intentions, site and CRM data for the most accurate display of ads.

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Creatives and formats

Development of banner and video creatives according to the requirements of DSP platforms. Selection of formats (display, video, native, in-app) and messages that attract attention and lead the user to the site.

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Optimization and scaling

Management of bids and frequency of impressions in real time. Reallocation of budget into the most effective connections "audience-creative-platform" to increase reach, conversions and ROAS.

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What do you get with Programmatic Ads?

Accelerated growth

More leads and sales through precise programmatic targeting.

Data transparency

Transparent analytics, accurate conversion and impressions tracking across all platforms.

Audience dominance

Impressions on top sites and apps, audience capture.

Risk & brand safety

Real-time bid management and low-quality traffic filtering.

Retargeting & Remarketing

Bringing users back to your site who have already shown interest in your product but haven't converted. We use data, behavioral signals, and AI algorithms to show them personalized ads at the right time. This increases conversion rates, reduces Cost Per Lead (CPL), and increases ROAS.

Behavioral Analysis

User Path: Pages Viewed, Site Actions, Abandoned Carts. We segment audiences by intent and value.

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Personalized Creatives

Creating ads and offers for each segment: returns to abandoned carts, viewed products, repeat purchases, cross-sell and up-sell.

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Multi-Channel Retargeting

Launch return scripts on Google, Meta, TikTok and other networks, manage impression frequency and optimize campaigns to drive users to purchase.

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What do you get with Retargeting & Remarketing?

Audience Recap

Show ads to those who have already visited the site but haven’t bought yet.

Personalized Reminders

Reminders about viewed products and current deals.

Automated Scripts

A series of touches across channels seamlessly guide the customer to purchase.

Maximize Lead Value

Increase repeat sales and ROAS by leveraging existing traffic.

Display Advertising

Launching display advertising that works on results, not impressions. We use AI algorithms and programmatic to deeply analyze audiences, platforms, and creatives in real time. This allows you to precisely adjust targeting, manage impression frequency, avoid budget "bleeding" and ensure stable growth of quality traffic and brand awareness, ahead of competitors.

Audience and targeting

Analysis of your niche, user behavior and competitors, we form audience segments and determine the most effective platforms (GDN, programmatic networks, social display, remarketing).

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Creatives and formats

Creation and testing of banners, videos, rich-media and dynamic ads for different segments and stages of the funnel, so that the advertisement is noticeable and clickable.

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Optimization and scaling

Management of bids, placements and audiences, we cut off ineffective impressions and scale connections that bring clicks, leads and stable business growth.

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What do you get with Display Advertising?

Precise targeting

AI shows banners to people who are truly interested in your brand online.

Smart optimization

Automatically transfers budget to the best performing placements.

Strong creatives

Create and test banners that increase CTR and traffic quality.

Forecast results

Forecast reach and clicks, prepare campaigns for peak periods.