Marketing Automation

Marketing automation is the replacement of manual routines with a smart system that independently guides the client to a purchase without human involvement. Instead of wasting time sending the same type of emails or messages, clear scenarios are set up that work instantly. When a person is interested in a product, abandons a cart or simply browses the site, the program itself sends the necessary information to the messenger or email at the very moment when it is most relevant. This allows you to communicate with thousands of buyers at the same time as if a personal consultant is talking to each one. The business ceases to depend on the work schedule of employees - the system works around the clock, without missing a single lead and keeping the client's attention until he decides to pay.

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Technical setup combines the site, customer base and advertising into a single, coordinated mechanism. The program automatically sorts people: it filters out those who are "just looking" and routes to the sales team only "hot" contacts who are ready for a deal. This frees the team from tedious paperwork, allowing them to focus on the real development of the company and strategy. All processes become transparent, and errors due to inattention or the human factor disappear forever. As a result, the company receives a stable and predictable flow of orders, significant budget savings and the ability to quickly scale sales without increasing headcount, because the main work is flawlessly performed by algorithms.