Retargeting & Remarketing

Remarketing and retargeting are strategic mechanisms for returning users who have already shown interest in a product but left the site without making a purchase. Instead of losing potential customers forever, a smart follow-up system is built that reminds the user of the brand at the most opportune moment. This is not about the intrusive display of the same banner, but about logical scenarios based on specific user actions: viewed products, abandoned cart or time spent on the page. This allows you to "warm up" the audience that is still hesitating and gently push them to the final decision. The technology works on different platforms, reaching users on their preferred platforms - on social networks, on news resources or video hosting, creating the effect of brand omnipresence.

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The effectiveness of this approach is achieved thanks to precise segmentation and automation of processes. The audience is divided into groups so that, for example, existing customers do not see ads for new customers, and the offers are as personalized as possible. Using dynamic ads allows you to automatically generate creatives with the exact services or products that a person was considering moments ago. An important part is setting frequency capping so that the advertisement keeps the brand visible, but does not cause irritation. Constant analysis of the results helps to pause underperforming ads and leave only those that really return visitors. The result is a significant increase in overall business conversion, recovering lost revenue and maximum return on advertising investments, since the budget is spent on a "hot" audience that is already one step away from buying.