Social Media Ads

Social media advertising is about turning the usual scrolling of the news feed into a stable source of income, where each view potentially leads to a purchase. It’s not about simply promoting posts, but about building multi-level sales funnels that capture the user’s attention at different stages of the decision-making process: from the first touchpoint to the moment of payment. The strategy is based on a combination of precise targeting of the audience by interests and behavior with visual materials that stop the scroll and evoke emotion. An important part is the technical setup of tracking all actions on the site to clearly understand which campaign drives revenue, and not just likes or comments. For brands operating on different platforms - from Instagram and Facebook to TikTok and LinkedIn - a single communication ecosystem is created, where each message complements the previous one, gradually convincing the client of the need for a product or service.

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This process requires constant work with numbers and testing hypotheses, instead of relying on intuition. Running dozens of ad variants allows you to quickly identify the most profitable combinations of texts and images and direct your budget there, pausing underperforming ads to save money. Automated bid management rules help you get customers at the best price even during a period of high competition. Special attention is paid to working with those who were already interested in the product, but did not buy, which allows you to significantly increase the overall return on investment. Reporting is based on real business indicators, giving a complete picture of profitability. The result is a predictable flow of orders, reducing the Customer Acquisition Cost and forming a base of loyal customers that ensure sustainable growth for the business.